Castore was founded by Phil and Tom Beahon, two brothers from Liverpool who abandoned promising careers in sport and then the city, to start a premium sportswear brand.
“We’d been living in sportswear for our entire lives. We had an athlete’s perspective on it. And, although we found the quality of mass-market sportswear to be quite good, there didn’t seem to be many brands going above and beyond”.
War Paint’s purpose is to break the stigma that make-up is solely for women. They’re about making men feel comfortable to shout about wearing make-up. Founder, Danny Grey, has body dysmorphic disorder and has always felt that make-up helped him cope with his illness. He is passionate about helping men speak out and cope with mental health issues.
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