The status quo ends here

We’re Redrice Ventures.

We support founders creating premium consumer brands, platforms, and related B2B tech solutions.

Often rebels. Sometimes misfits. Always those who see the world differently, who aren’t afraid to break the rules to break new ground.

  • “Redrice totally understand what it takes to build a global brand and provide both strategic and operational support.”

    - Tom, Castore

  • "Redrice's experience in building online marketplaces has been invaluable as we look to grow our community of eco-conscious fashion lovers."

    - Eshita, By Rotation

  • “Redrice has a Founder friendly approach where support is always there.”

    - Michael, Hylo

  • “Redrice are patient, authentic and genuinely interested in how we are changing consumption for good.”

    - Nick, Ocean Bottle

  • “Redrice are a true value add. The team helps drive our brand and our mission. It is a pleasure to have them as investors.“

    - Marco, Untamed

Our investment thesis

Great consumer brands define popular culture, rather than reflect it. They don’t just chase a customer base - but foster a fanbase.

They are movements, not just businesses, that focus on community and add value to people’s lives.

The greatest consumer brands of tomorrow will be built upon a purpose that is enriching and meaningful.

Great brands define the era they are in.

Let’s define ours.

    1. You are a UK based seed/series A stage company with global ambitions.

    2. Your brand is a product, service, platform, marketplace, or new business model.

    3. You may be a retail tech solution serving consumer brands.

    4. You are building a category winning product and team.

    5. You have an engaged and growing community of customers.

    6. You are generating revenue of up to £10m with strong momentum.

    7. You have a plan to hit £100m+ revenue.

    8. You are driven by a cause beyond the numbers.

The Redrice Lens

The Redrice Lens

The Redrice Lens

News

Redrice News
Dragons’ Den Startup Omni Fetches $14.5M in Funding for Plant-Based Dog Food
Dragons’ Den Startup Omni Fetches $14.5M in Funding for Plant-Based Dog Food

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture
Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray chips in as investor for luxury golf brand Manors
Andy Murray chips in as investor for luxury golf brand Manors

The former Wimbledon champion has joined Ant and Dec in backing the London-based company as it seeks to expand internationally.

Emily English secures VC backing for Epetōme gut health brand
Emily English secures VC backing for Epetōme gut health brand

Emily English secures VC backing for Epetōme gut health brand

British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries
British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries

British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries

From Niche to Nationwide: Luna Daily Enters Its Ulta Era
From Niche to Nationwide: Luna Daily Enters Its Ulta Era

From Niche to Nationwide: Luna Daily Enters Its Ulta Era

Andy Murray joins Redrice Ventures
Andy Murray joins Redrice Ventures

Double Wimbledon champion Andy Murray is taking on a new role in venture capital as he consolidates his post-tennis business career.

Caroline Hirons’ Skin Rocks Lands First Growth Investment
Caroline Hirons’ Skin Rocks Lands First Growth Investment

The UK-based skincare label, founded and funded by the writer and esthetician, raised the money to support its professional line and international expansion.

Puresport raises £3.6m to help diversify its range
Puresport raises £3.6m to help diversify its range

Puresport raises £3.6m to help diversify its range.

Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality
Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality

London-based Untamed, a “pantry fresh, human-grade” cat food brand, announces a Series B funding round of €11.6 million.

Cardiff-based travel platform Lovetovisit raises €3.8 million to champion local tourism
Cardiff-based travel platform Lovetovisit raises €3.8 million to champion local tourism
GoJoe raises £2.4M for Gamified Employee Health and Fitness App
GoJoe raises £2.4M for Gamified Employee Health and Fitness App
Luna Daily raises €3.3 million in funding round to take its feminine care range global
Luna Daily raises €3.3 million in funding round to take its feminine care range global
Hylo raises £2.5M investment for sustainable athletic footwear expansion plans
Hylo raises £2.5M investment for sustainable athletic footwear expansion plans
Redrice Ventures: Deploying Up to £10M a Year into Early-Stage Consumer Brands
Redrice Ventures: Deploying Up to £10M a Year into Early-Stage Consumer Brands
Spacegoods: Functional Beverage Mushroom
Spacegoods: Functional Beverage Mushroom
Coopah: The Run Coaching App Announces $1.5M Funding Round
Coopah: The Run Coaching App Announces $1.5M Funding Round
An Interview with Redrice Ventures
An Interview with Redrice Ventures
London-based Self Space gets €2.6 million to set up on-demand therapy on every high street
London-based Self Space gets €2.6 million to set up on-demand therapy on every high street
UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growth
UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growth

News

Redrice News
Dragons’ Den Startup Omni Fetches $14.5M in Funding for Plant-Based Dog Food
Dragons’ Den Startup Omni Fetches $14.5M in Funding for Plant-Based Dog Food

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture
Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray chips in as investor for luxury golf brand Manors
Andy Murray chips in as investor for luxury golf brand Manors

The former Wimbledon champion has joined Ant and Dec in backing the London-based company as it seeks to expand internationally.

Emily English secures VC backing for Epetōme gut health brand
Emily English secures VC backing for Epetōme gut health brand

Emily English secures VC backing for Epetōme gut health brand

British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries
British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries

British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries

From Niche to Nationwide: Luna Daily Enters Its Ulta Era
From Niche to Nationwide: Luna Daily Enters Its Ulta Era

From Niche to Nationwide: Luna Daily Enters Its Ulta Era

Andy Murray joins Redrice Ventures
Andy Murray joins Redrice Ventures

Double Wimbledon champion Andy Murray is taking on a new role in venture capital as he consolidates his post-tennis business career.

Caroline Hirons’ Skin Rocks Lands First Growth Investment
Caroline Hirons’ Skin Rocks Lands First Growth Investment

The UK-based skincare label, founded and funded by the writer and esthetician, raised the money to support its professional line and international expansion.

Puresport raises £3.6m to help diversify its range
Puresport raises £3.6m to help diversify its range

Puresport raises £3.6m to help diversify its range.

Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality
Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality

London-based Untamed, a “pantry fresh, human-grade” cat food brand, announces a Series B funding round of €11.6 million.

Cardiff-based travel platform Lovetovisit raises €3.8 million to champion local tourism
Cardiff-based travel platform Lovetovisit raises €3.8 million to champion local tourism
GoJoe raises £2.4M for Gamified Employee Health and Fitness App
GoJoe raises £2.4M for Gamified Employee Health and Fitness App
Luna Daily raises €3.3 million in funding round to take its feminine care range global
Luna Daily raises €3.3 million in funding round to take its feminine care range global
Hylo raises £2.5M investment for sustainable athletic footwear expansion plans
Hylo raises £2.5M investment for sustainable athletic footwear expansion plans
Redrice Ventures: Deploying Up to £10M a Year into Early-Stage Consumer Brands
Redrice Ventures: Deploying Up to £10M a Year into Early-Stage Consumer Brands
Spacegoods: Functional Beverage Mushroom
Spacegoods: Functional Beverage Mushroom
Coopah: The Run Coaching App Announces $1.5M Funding Round
Coopah: The Run Coaching App Announces $1.5M Funding Round
An Interview with Redrice Ventures
An Interview with Redrice Ventures
London-based Self Space gets €2.6 million to set up on-demand therapy on every high street
London-based Self Space gets €2.6 million to set up on-demand therapy on every high street
UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growth
UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growth

News

Redrice News
Dragons’ Den Startup Omni Fetches $14.5M in Funding for Plant-Based Dog Food
Dragons’ Den Startup Omni Fetches $14.5M in Funding for Plant-Based Dog Food

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture
Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray teams up with ex-Premier League football star as he invests in major new business venture

Andy Murray chips in as investor for luxury golf brand Manors
Andy Murray chips in as investor for luxury golf brand Manors

The former Wimbledon champion has joined Ant and Dec in backing the London-based company as it seeks to expand internationally.

Emily English secures VC backing for Epetōme gut health brand
Emily English secures VC backing for Epetōme gut health brand

Emily English secures VC backing for Epetōme gut health brand

British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries
British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries

British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries

From Niche to Nationwide: Luna Daily Enters Its Ulta Era
From Niche to Nationwide: Luna Daily Enters Its Ulta Era

From Niche to Nationwide: Luna Daily Enters Its Ulta Era

Andy Murray joins Redrice Ventures
Andy Murray joins Redrice Ventures

Double Wimbledon champion Andy Murray is taking on a new role in venture capital as he consolidates his post-tennis business career.

Caroline Hirons’ Skin Rocks Lands First Growth Investment
Caroline Hirons’ Skin Rocks Lands First Growth Investment

The UK-based skincare label, founded and funded by the writer and esthetician, raised the money to support its professional line and international expansion.

Puresport raises £3.6m to help diversify its range
Puresport raises £3.6m to help diversify its range

Puresport raises £3.6m to help diversify its range.

Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality
Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality

London-based Untamed, a “pantry fresh, human-grade” cat food brand, announces a Series B funding round of €11.6 million.

Cardiff-based travel platform Lovetovisit raises €3.8 million to champion local tourism
Cardiff-based travel platform Lovetovisit raises €3.8 million to champion local tourism
GoJoe raises £2.4M for Gamified Employee Health and Fitness App
GoJoe raises £2.4M for Gamified Employee Health and Fitness App
Luna Daily raises €3.3 million in funding round to take its feminine care range global
Luna Daily raises €3.3 million in funding round to take its feminine care range global
Hylo raises £2.5M investment for sustainable athletic footwear expansion plans
Hylo raises £2.5M investment for sustainable athletic footwear expansion plans
Redrice Ventures: Deploying Up to £10M a Year into Early-Stage Consumer Brands
Redrice Ventures: Deploying Up to £10M a Year into Early-Stage Consumer Brands
Spacegoods: Functional Beverage Mushroom
Spacegoods: Functional Beverage Mushroom
Coopah: The Run Coaching App Announces $1.5M Funding Round
Coopah: The Run Coaching App Announces $1.5M Funding Round
An Interview with Redrice Ventures
An Interview with Redrice Ventures
London-based Self Space gets €2.6 million to set up on-demand therapy on every high street
London-based Self Space gets €2.6 million to set up on-demand therapy on every high street
UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growth
UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growth

News

Our beliefs

  • We’re always open and honest with our views, with each other - and most importantly with our Founders.

  • We know the sacrifices all Founders have made. And we’re willing to match it.

  • Team over personal ambition - always.

  • People, planet, profit.