We invest in purpose driven brands
We invest in purpose driven entrepreneurs
We believe in inner resilience born of a true vision.

We are seed stage investors. We are proven entrepreneurs and operators. And it takes one to know one.

Who is Redrice

Tom March

Founder of Redrice. Former Partner S&W Investments, London Business School MBA

Robert Senior

Former Global CEO Saatchi & Saatchi, Founder Fallon London (sold to Publicis), guest lecturer London Business School and Durham University Business School

Jonathan Heilbron

Former CEO Thomas Pink, Walpole Board Member and Chairman of Brands of Tomorrow programme. Accountant with Price Waterhouse, Investment Banker at NatWest Markets

Oksana Stowe

Former Head of True. Seed Fund, Morgan Stanley and Goldman Sachs

Andrew Sutcliffe

Co-founder of Writtle Holdings, a UK media group and previously smaller company advisory team at Panmure

John Paskin

Founder of Commodity Flow (sold to S&P) and Product Advisor at Keytree

Andy Bird

Leadership Partner, co-founded Brand Learning (sold to Accenture) and previously Vice President of Unilever's Marketing Academy

Consumers are now “buying into” rather than “buying from”. At the heart of value creation for modern consumer brands is the new value system defining consumer culture: more conscious, more mindful, more sophisticated, better informed.

Our сhallenger brands

Castore was founded by Phil and Tom Beahon, two brothers from Liverpool who abandoned promising careers in sport and then the city, to start a premium sportswear brand.

“We’d been living in sportswear for our entire lives. We had an athlete’s perspective on it. And, although we found the quality of mass-market sportswear to be quite good, there didn’t seem to be many brands going above and beyond”.

The world is better when women succeed. Founder Joanna Dai’s eight year finance career in New York and London instilled a sense of effortless style with cool attitude, but lacked the comfort and ease from her Californian upbringing. Yet, when it came to workwear, she felt increasingly discouraged by a market where fabrics restricted movement, designs lacked function and versatility, and quality mismatehed value. She had the vision of a brand where none of these factors were compromised – a brand of tailored performance wear where comfort empowers confidence.

War Paint’s purpose is to break the stigma that make-up is solely for women. They’re about making men feel comfortable to shout about wearing make-up. Founder, Danny Grey, has body dysmorphic disorder and has always felt that make-up helped him cope with his illness. He is passionate about helping men speak out and cope with mental health issues.

Our criteria to be a Redrice start-up

  • You are good people with a plan to do good things
  • You have a clear and simple story, that comes from the heart
  • You have momentum
  • You are generating less than £3m in revenue
  • You have a plan to hit £30m+ in revenue over the next 5 years
  • You are driven by a cause beyond the numbers

If you want to speak – contact us




Redrice Ventures Limited (FRN:791617) is authorised and regulated by the Financial Conduct Authority. Investment may not be suitable for all investors. The value of an investment may go down as well as up, and investors may lose all funds invested. Tax reliefs are dependent on individual circumstances, and are subject to change in the future. Past performance is not a reliable indicator of future performance