The status quo ends here

We’re Redrice Ventures.

We support founders creating premium consumer brands, platforms, and related B2B tech solutions.

Often rebels. Sometimes misfits. Always those who see the world differently, who aren’t afraid to break the rules to break new ground.

  • “Redrice totally understand what it takes to build a global brand and provide both strategic and operational support.”

    - Tom, Castore

  • "Redrice's experience in building online marketplaces has been invaluable as we look to grow our community of eco-conscious fashion lovers."

    - Eshita, By Rotation

  • “Redrice has a Founder friendly approach where support is always there.”

    - Michael, Hylo

  • “Redrice are patient, authentic and genuinely interested in how we are changing consumption for good.”

    - Nick, Ocean Bottle

  • “Redrice are supportive investors - always offering valued counsel and invaluable introductions.”

    - Fred, SKNUPS

Our investment thesis

Great consumer brands define popular culture, rather than reflect it. They don’t just chase a customer base - but foster a fanbase.

They are movements, not just businesses, that focus on community and add value to people’s lives.

The greatest consumer brands of tomorrow will be built upon a purpose that is enriching and meaningful.

Great brands define the era they are in.

Let’s define ours.

    1. You are a UK based seed/series A stage company with global ambitions.

    2. Your brand is a product, service, platform, marketplace, or new business model.

    3. You may be a retail tech solution serving consumer brands.

    4. You are building a category winning product and team.

    5. You have an engaged and growing community of customers.

    6. You are generating revenue of up to £10m with strong momentum.

    7. You have a plan to hit £30m+ revenue within the next 5 years.

    8. You are driven by a cause beyond the numbers.

Investments

We’re experts in brand-building, with the perfect mix of proven skills, unique insights, invaluable experience and all-important industry contacts.

The team and network to scale up your brand and accelerate your journey to becoming era-defining.

Who we are

Our beliefs

  • We’re always open and honest with our views, with each other - and most importantly with our Founders.

  • We know the sacrifices all Founders have made. And we’re willing to match it.

  • Team over personal ambition - always.

  • People, planet, profit.