We invest in purpose driven brands

We invest in purpose driven entrepreneurs

We believe in inner resilience born of a true vision.

We are seed stage investors. We are proven entrepreneurs and operators. And it takes one to know one.

Who is Redrice

Partners

Robert Senior

Former Global CEO Saatchi & Saatchi, Founder Fallon London (sold to Publicis), guest lecturer London Business School and Durham University Business School

Jonathan Heilbron

Former CEO Thomas Pink, Walpole Board Member and Chairman of Brands of Tomorrow programme.

Andrew Sutcliffe

Co-founder of Writtle Holdings, a UK media group and previously smaller company advisory team at Panmure

Operating Partners and Advisors

John Paskin

Founder of Commodity Flow (sold to S&P) and Product Advisor at Keytree

Andy Bird

Co-founded Brand Learning (sold to Accenture) and previously Vice President of Unilever's Marketing Academy

Arnaud Massenet

Previously founding partner and a board member of Net-A- Porter

Mark Kornfilt

CTO of Vimeo. Founder of Livestream (sold to Vimeo)

James Davidson

Co-founded Tails.com (Sold to Nestle)

Our beliefs

Consumers are now “buying into” rather than “buying from”. At the heart of value creation for modern consumer brands is the new value system defining consumer culture: more conscious, more mindful, more sophisticated, better informed.

There is a theory brewing that plays into Redrice Ventures proposition, that as some form of normality returns the aspiration of consumers will have little to do with more more more, rather it will revolve around better. An interesting aspect of ‘better’ is that it generally starts with confidence. Not the shouty veneer we see all too often, but the inner resilience born of a true vision and a strategy beyond hope.

Premium brands deliver a higher value add to its users, a value beyond utility. The end benefit is a combination of perceived superior product functionality and the emotional reinforcement of its association. While premium brands almost always command a price premium being a premium brand is not a function of price per se. Simply being expensive is not enough to earn the moniker of premium.

Having a brand purpose is more important than ever before, if for no other reason than as guidance in times of great uncertainty. During the current crisis brands (the good ones) are recognising the need to act purposefully, not just broadcast a lofty brand purpose. There’s a difference.

Our сhallenger brands

Better never stops

Castore was founded by Phil and Tom Beahon, two brothers from Liverpool who abandoned promising careers in sport and then the city, to start a premium sportswear brand.

“We’d been living in sportswear for our entire lives. We had an athlete’s perspective on it. And, although we found the quality of mass-market sportswear to be quite good, there didn’t seem to be many brands going above and beyond”.

Comfort empowered confidence

The world is better when women succeed. Founder Joanna Dai’s eight year finance career in New York and London instilled a sense of effortless style with cool attitude, but lacked the comfort and ease from her Californian upbringing. Yet, when it came to workwear, she felt increasingly discouraged by a market where fabrics restricted movement, designs lacked function and versatility, and quality mismatehed value. She had the vision of a brand where none of these factors were compromised – a brand of tailored performance wear where comfort empowers confidence.

There’s no demographic

War Paint’s purpose is to break the stigma that make-up is solely for women. They’re about making men feel comfortable to shout about wearing make-up. Founder, Danny Grey, has body dysmorphic disorder and has always felt that make-up helped him cope with his illness. He is passionate about helping men speak out and cope with mental health issues.

Unleashing craft and beauty to every screen

Online jewellery marketplace.

Bottle in a message

Supporting ocean and landfill clean ups with every bottle sold.

Healthy drink alternative

Replace chemicals with botanicals to keep active

Our criteria to be a Redrice start-up

You are good people with a plan to do good things
You have a clear and simple story, that comes from the heart
You have momentum
You are generating less than £3m in revenue
You have a plan to hit £30m+ in revenue over the next 5 years
You are driven by a cause beyond the numbers

If you want to speak – contact us

BRAND AND DELIVER

PRIVACY STATEMENT

REGISTERED ADDRESS: REDRICE VENTURES 24 BERWICK STREET LONDON W1A BLA

Redrice Ventures Limited (FRN:791617) is authorised and regulated by the Financial Conduct Authority. Investment may not be suitable for all investors. The value of an investment may go down as well as up, and investors may lose all funds invested. Tax reliefs are dependent on individual circumstances, and are subject to change in the future. Past performance is not a reliable indicator of future performance